Pinterest Ad Labs is a way for brands to test ad tools, including generative AI features and interactive shopping capabilities. The goal is to encourage experimentation and gather advertiser feedback to quickly bring new tools to market. One feature being tested is personalized background generation in the US, which uses Pinterest's AI to create personalized lifestyle backgrounds for Product Pins, enhancing user engagement by reflecting users' aesthetic preferences.
Pinterest's body type ranges tool uses AI to identify various body types in images, promoting inclusion and representation on the platform. It aims to make search results more reflective of users. The tool has increased user engagement by 66%. Pinterest continues to develop inclusive tools like skin tone ranges and hair pattern search to enhance the diversity of content.
“Pinterest is a visual discovery platform and we want users to be able to see themselves reflected in their search results”
